Gulliver’s Kingdom, the theme park in the heart of Matlock Bath, is set for a summer of fun and mischief with the arrival of a brand-new special guest who will wow visitors.
A partnership with Beano, the world’s longest running weekly comic, brokered by local licensing agent Rocket Licensing Ltd, will see Dennis and Gnasher make daily appearances for socially distanced photo and meet and greet opportunities. In addition, Dennis, who is celebrating his 70th anniversary this year, has started a mini takeover by leaving his distinctive mark across the park!
Live appearances will start from 29 May 2021, in time for the Spring Bank holiday, and continue right through the summer until 1 September 2021. As covid restrictions ease, there are also plans to introduce a unique Beano inspired magic show and Beano themed birthday parties.
A favourite for more than 80 years, Beano serves up weekly helpings of mischief and mayhem following the lively adventures of characters such as Dennis, Minnie the Minx, Rodger the Dodger and the Bash Street Kids. Children can also watch, Dennis & Gnasher: Unleashed! on CBBC in the UK and in over 100 countries around the world.
Dean Kimberley, director of guest services at Gulliver’s Theme Park Resorts, said: “We’re very excited, and a little bit nervous, to see what mischief Dennis the Menace and Gnasher are going to bring to Gilliver’s Kingdom this summer!
“Beano is known across the world for its fun and adventures and, with Dennis celebrating his 70th anniversary this year, a partnership with Beano is the perfect fit for us as we look to introduce even more elements to our resort for our young visitors and their families to enjoy.
“Dennis and Gnasher will make fun appearances, greeting fans - all from a safe distance - while giving the opportunities for selfies and smiles. But this is only the start and we have some fantastic plans for birthday parties and a magic show which add a whole extra level of fun to our offering.”
Vanessa Andreis, Franchise Planning and Partnerships Director at Beano Studios said, “Dennis is synonymous with fun and mischief for many generations and it’s safe to say that there is a little Dennis in everyone. Our partnership with Gulliver’s Kingdom gives families, the opportunity to discover and enjoy their inner Dennis in a much-loved and fun-filled setting this summer.”
Charlie Donaldson, Joint Managing Director at Rocket Licensing, adds: “We are delighted to be working with Gulliver’s Kingdom on such a fun and family-focused brand partnership. Beano has been loved by generations and we can’t wait to see the whole family enjoying the creative and playful activities that Gullivers have in store for its visitors!”
Gulliver’s Kingdom Theme Park is located on the edge of the edge of the Peak District National Park and houses more than 20 rides, six themed areas and a wide range of play attractions.
For further information and to book, visit: www.gulliverskingdomresort.co.uk